Hi, I’m Lexi…and I’m a word-nerd.
It started in 2017 when I moved away from my tiny Minnesota hometown for the first time and published a blog called “Why She Whistles” to share my adventures.
That blog quickly turned into a podcast. And that podcast turned into over 100 episodes.
My amusement with copywriting, podcasting, and making silly little videos morphed into a career in marketing.
Need memorable copy? I got you.
Below are some of my favorite creations.
Enjoy. <3
“Unclench your jaw…and your butthole.”
-Zen-ish Meditation
Glorp’s Diner
Project: Taste-based Brand Design
Role: Copywriting & Marketing Design
Duration: 3-Week Design Sprint
Tools: CapCut, GarageBand, ChatGPT
Result: A tasty (and out-of-this-world) commercial
Spring Washam “clocks in” at a job many of us here at Naropa have day-dreamed about: Hosting plant-medicine ceremonies at a retreat space in Costa Rica.
-Mindful U Podcast Marketing
Mindful U Podcast
Project: Naropa University Podcast
Role: Podcast Marketing, Video Editor, Social Media
Duration: 9-months
Tools: iPhone Camera, CapCut, BuzzSprout
Result: Bumped podcast downloads from 247k to 304k within 14 episodes
Zen-ish
Project: Sound-based Brand Design
Role: Copywriting & Brand Design
Duration: 3-Week Design Sprint
Tools: Adobe Illustrator, ChatGPT
Result: Liquid Death meets Headspace