A cartoon alien with antennae and a tail is standing on a pink grid floor against a starry space background. The alien is smiling and holding a tray with a burger. The text reads 'GLOOP'S' in large pink letters and 'THE LAST DINER BEFORE THE VOID' in smaller white letters.
Collage of colorful, surreal, and sci-fi themed images including neon landscapes, abstract patterns, vintage diner, space diagrams, stylized food, toys, and retro graphics, with pink text reading "Mood Board" on black background.
A digital graphic displaying various tone words on a dark, textured background. The words include 'TONE WORDS' in large pink letters, with other words like 'Fun,' 'Chaotic,' 'Unexpectedly Extraordinary,' 'Stellar,' 'Creative,' 'Colorful,' 'Imaginative,' and more scattered across the image in white and pink font.
A colorful menu for a themed restaurant named 'Glorp's,' featuring sections for appetizers, main courses, drinks, and desserts. The menu has a yellow background with pink and black text, and includes playful illustrations of a cartoon alien holding a burger, planets, and a fried egg.
A colorful menu from Ghorp's Last Diner Before the Void featuring sci-fi themed food descriptions and an illustration of a cute alien holding a burger, with planets and stars in the background.

Glorp’s Intergalactic Diner

A cosmic brand voice with wormhole-sized flavor

The Team

Joey Roditis: A phenomenal illustrator, graphic & brand designer

Brian Barraza: UX/UI wizard & design systems thinker

Juliet Margulies: Brand visual designer & laugh generator

Myself: Brand voice & visual design

The Brief

Create a fictional commercial for an imaginary product or service that leans heavily on voice, tone, and world-building. I chose to build a diner... in space.

Glorp’s Diner is the universe’s #1 stop for intergalactic eats—equal parts kitschy radio drama and character-forward sci-fi parody. The goal? To create an ad so specific, weird, and vivid that listeners could picture the place without ever seeing it.

The Challenge

How do you create a brand that’s memorable, absurd, and still coherent—in under a minute?

This project was about tone control, copy rhythm, and making fictional food sound real. The diner’s voice needed to be campy, playful, and full of sensory cues: bubbling gloop, alien chatter, hyperspace whooshes. Think Spaceballs meets Denny’s—if it were run by a marketing major from Saturn.

Audience & Brand Voice

Targeted at sci-fi nerds, late-night listeners, and anyone with a soft spot for themed snacks. The voice had to walk a line between over-the-top and instantly familiar.

The tone:

  • Quirky but sharp

  • Fast-paced but clear

  • Sensory-driven and cinematic

  • Memorable enough to quote: “GLORP ME UP, BABY!”

The Spot: "Fuel Up at Glorp’s"

The 60-second audio ad includes:

  • Atmospheric SFX: ship engines, intercom static, alien diner ambiance

  • Narrator shifts: from deep and epic to fast-talking and quirky

  • Menu madness: “Hyperdrive Burgers, Supernova Sundaes, Glorp’s Gooey Gloop™”

  • Punchy CTA: “Third asteroid on the left—open 25 hours a day”

“Whether you're a space pirate, a time traveler, or just a really hungry human, our cosmic concoctions will have you sayin’—GLORP ME UP, BABY!”

Creative Process

This was a world-building exercise in audio form. I wrote the script like a mini movie trailer—imagining not just what Glorp’s served, but what it felt like to be there.

  • Started with voice archetypes: a deep-toned movie trailer guy + chaotic quirky narrator

  • Focused on sonic world-building through sound effects and pacing

  • Treated food names like character design: what would a Supernova Sundae taste like?

Reflection

This project was a reminder that strong brand voice doesn’t require realism—it requires commitment. Even in a galaxy full of goo, voice clarity and tonal cohesion still drive the story.

Glorp’s Diner was a lesson in:

  • Writing for the ear

  • Establishing character through copy

  • Using humor to create brand recall

Would I dine at Glorp’s? Probably not.
Would I write more like this? Absolutely.